SWMS Editorial Teleconference Series

Insightful shop talk sessions with editors, reporters and bloggers: always frank, pulling no punches. Get the inside scoop: who they are, how they work, and how PR can hit the elusive editorial objective. After each call, Cision will provide a summary of the discussion with pitching tips and information on the outlet.

Why You Need the SWMS/Cision Editorial Teleconference Series TODAY

• Click-chasing. Today's edit shops thrive on clicks and page views. Editors are assigning articles based on the traffic they will drive. Our guests explain what this means to you, and how your pitch approaches need to change.
• Articles are shorter than ever. Reporters and bloggers just "bang it out" and file. In-depth reporting is scarcer than ever. How can you convey key messages in an environment like this? Our guests tell you.
• Beat-shifting. Blame layoffs and cutbacks, or breathtaking changes in the tech landscape itself: reporters are shifted around more than ever before. Each week, our guests advise PR how to stay abreast.

Why SWMS/Cision Editorial Teleconferences are Unique

• We're editors ourselves. Sam Whitmore has been a tech journalist for 25 years and does the same work as his guests. We understand tech journalism better than anyone.
• We're respected. Unless we were well-respected journalists ourselves, there's no way we could attract the caliber of tech influencer we do. Compare our lists with anyone's.
• We're concise and efficient. A well-managed 30-minute teleconference delivers more value than a 90-minute teleconference, especially considering the pressures of a billable-time environment.

Upcoming Teleconferences

• Tues. Nov. 25 – Ashlee Vance, Enterprise Tech Reporter, New York Times
• Tues. Dec. 2 – Liz Gannes, Editor, NewTeeVee
• Tues. Dec. 9 – Marshall Kirkpatrick, ReadWriteWeb
• Mon. Dec. 15 – Peter Kafka, Blogger, AllThingsD.com
• Tues. Dec 16 – Craig Stedman, Sr. News Editor, Computerworld

Register for an upcoming teleconference now!

View Recordings Archive